Copywriting Foundations: Crafting Content that Converts
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LevelAll Levels
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Last Updated18 November 2024
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CertificateCertificate of completion
Course Curriculum
Introduction to Copywriting
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Welcome to the class
00:38 -
Introduction to Copywriting
04:37 -
Copywriting vs Copyright
01:16 -
Advantages of Copywriting
02:47 -
Growth System to make a Copywriting Pro
04:38 -
Difference between copywriting and content writing
03:48 -
Different copywriting niches
04:33 -
How to find you copywriting niche
02:24
Week 1: How to be a bad-ass Copywriter
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How to be a bad-ass Copywriter
06:57 -
Ten hottest industries that hire copywriters
01:18
Week 1: Copywriting Research and Customer Survey
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Copywriting research and customer survey
06:29 -
How to identify different target audiences and your ideal customers
07:48 -
How to use AI to speedup your research process
21:01 -
How to conduct market survey to aid your copywriting
07:42 -
Headline tricks that convert readers to buyers
10:23 -
Intro Week + Week 1 Quiz
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Week 1 Assignment
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Live Session: Week 1
01:21:23
Week 2: Features and Benefits
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Week 2 Assigment 1
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Features and Benefits
02:05 -
How to turn Features into Benefits
02:37 -
Week 2 Assignment 2
Week 2: The secrets of creating irresistible offers
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Secrets of creating irresistible offers
03:21 -
Introduction to the AIDA and 2H2C Formula
06:54 -
How to use FOMO to get your customers to buy immediately
06:27 -
Week 2 Assignment 3
Week 3: The Psychology of Copywriting
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The power of emotions arousal in Copywriting
13:53 -
Week 3 Assignment 1
Week 3: Ways to start your Copywriting career
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Ways to start your Copywriting career
10:40 -
Copywriting mistakes to avoid
02:30 -
Tools to fast track your Copywriting journey
03:19 -
How to overcome writer’s block
04:02 -
How to land your first Copywriting gig
11:32 -
Creating your own Copywriting Community
12:18 -
Week 3 Project
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Live Session: Week 3
02:20:28
Week 4: Creating your Copywriting Portfolio
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How to optimize your LinkedIn
24:00 -
Cold pitching and ideal client persona on LinkedIn
10:59 -
Content strategy and Content writing that sell your services on LinkedIn
17:02 -
Closing
00:51 -
Project
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Live Session: Week 4
02:15:40
Week 6: Portfolio Week
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Portfolio Week
00:00 -
Assignments
Course Description
Meet Your Instructor
Frequently Asked Questions
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.Â
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.Â
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